Daimler at TOA18
Digitalization is all about people and mindset, not only technologies
DigitalLife@Daimler promotes digitalisation across all areas of the company. The success of DigitalLife@Daimler relies on the cultural change being driven by employees and through co-working across various divisions. The focus is on four pillars: strategy (#transform), innovation culture (#ideate), employee networking (#collaborate) and corporate culture (#change) – with people at the centre.
This year, at TOA18 take the chance to experience digital life at Daimler showcased through various TOA formats – attend Daimler workshops in the “Haus of Tech”, Listen to Markus Hägele‘s (Head of DigitalLife@Daimler) talk, participate in the Daimler Workshop, check out Daimler TSS Car API Demo at TOA’s own Späti make sure to attend the Fleetboard Satellite event !
Showcasing the power of ideation & innovation
Join us in The Haus of Tech where the Daimler team will showcase the absolute best of our employee’s ideas and prototypes straight from Innolab in Germany, our “DigitalLife Hub”. Program kicks-off on Wednesday morning at 10:30. In addition, student teams from Daimler’s global hackathon series will be giving short presentations within the activation. “DigitalLife Campus” has enjoyed global success with more than 500 participants over the last two years, come learn more about it!
Be the first to try out the new smart EQ fortwo and forfour!
One thing is for sure – Cars will no longer be just a way of taking us from A to B, but instead, are transforming into digital service providers that make life in the city easier. smart has already brought this futuristic vision to the road. At TOA smart presents the new smart EQ fortwo and smart EQ forfour alongside a bundle of its innovative “ready to” services – from in-car delivery to private car sharing.
We’re holding a series of DigitalLife Tech Talks with inspiring experts at the Daimler booth in the Haus of Tech throughout the day. Selected future-focused topics will offer you an opportunity to engage in dialogue and get insights into how we tackle future of mobility at Daimler. Detailed schedule to be found under TOA Program, Workshops – Daimler stage.
10:30 – 10:50 – Designing the digital transformation with intrapreneurs & hackers
13:30 – 14:00 – How OTA enables agile software development
15:30 – 15:50 – MBUX – creating the best Mercedes-Benz user experience
10:30 – 10:50 – Never overpay for gas again
13:30 – 14:00 – Matchmaker@Daimler: accelerate innovation
15:30 – 15:50 – Mercedes-Benz entering eSports as co-creator
Get inspired by our innovations and gain an understanding of what’s in it for you. Whether you are a startup, interested in career opportunities looking to get inspired by Daimler, at TOA we bring the right people for you to talk to.