Daimler at TOA18

DigitalLife@Daimler promotes digitalisation across all areas of the company. The success of DigitalLife@Daimler relies on the cultural change being driven by employees and through co-working across various divisions. The focus is on four pillars: strategy (#transform), innovation culture (#ideate), employee networking (#collaborate) and corporate culture (#change) – with people at the centre.

This year, at TOA18 take the chance to experience  digital life at Daimler showcased through various TOA formats  – attend Daimler workshops in the “Haus of Tech”Listen to Markus Hägele‘s (Head of DigitalLife@Daimler) talk,  participate in the  Daimler Workshop, check out Daimler TSS Car API Demo at  TOA’s own Späti make sure to attend the Fleetboard Satellite event !

Daimler at Haus of Tech

Showcasing the power of ideation & innovation

Join us in The Haus of Tech where the Daimler team will showcase the absolute best of our employee’s ideas and prototypes straight from Innolab in Germany, our “DigitalLife Hub”. Program kicks-off on Wednesday morning at 10:30. In addition, student teams from Daimler’s global hackathon series will be giving short presentations within the activation.  “DigitalLife Campus” has enjoyed global success with more than 500 participants over the last two years, come learn more about it!

smart makes city life easier

Be the first to try out the new smart EQ fortwo and forfour!

One thing is for sure –  Cars will no longer be just a way of taking us from A to B, but instead, are transforming into digital service providers that make life in the city easier. smart has already brought this futuristic vision to the road. At TOA smart presents the new smart EQ fortwo and smart EQ forfour alongside a bundle of its innovative ready to” services – from in-car delivery to private car sharing.

Let’s talk Tech at Daimler's booth

We’re holding a series of DigitalLife Tech Talks with inspiring experts at the Daimler booth in the Haus of Tech throughout the day. Selected future-focused topics will offer you an opportunity to engage in dialogue and get insights into how we tackle future of mobility at Daimler. Detailed schedule to be found under TOA Program, Workshops – Daimler stage.

Talk schedule at Daimler booth

June 20th
10:30 – 10:50 – Designing the digital transformation with intrapreneurs & hackers
13:30 – 14:00 – How OTA enables agile software development
15:30 – 15:50 – MBUX – creating the best Mercedes-Benz user experience

June 21st
10:30 – 10:50 – Never overpay for gas again
13:30 – 14:00 – Matchmaker@Daimler: accelerate innovation
15:30 – 15:50 – Mercedes-Benz entering eSports as co-creator

Connect with Daimler and design the future of mobility!

Get inspired by our innovations and gain an understanding of what’s in it for you. Whether you are a startup, interested in career opportunities looking to get inspired by Daimler, at TOA we bring the right people for you to talk to.

See you at TOA18!

We are excited and looking forward to the interdisciplinary discourse during the festival and extend a warm invitation to come join us and our activations at TOA18.

Any questions in the meantime!? Contact us on Twitter or LinkedIn.