Experience the Future Of Mobility and More

Daimler is a leader in the digital transformation of the automotive industry. As well as being the parent company of Mercedes-Benz, Daimler is a giant that is paving the way for the future of digitisation and corporate responsibility through its unique strategy. The DigitalLife@Daimler initiative promotes the overall digital transformation of the group while driving forward digital issues, which it brings to TOA.

From in-car gaming and e-mobility  to female leadership and the future of urban mobility, here’s what they’ve got in store…

Daimler at Haus of Tech - Driving into tomorrow

At the Haus of Tech you'll also discover Urbania, a spatial metaphor of a new way of thinking about urban work, life and mobility. Urbania imagines a new kind of city that will take us safely and sustainably into the future. Daimler and T-Systems are sharing this space at TOA in which they will separately present some insights and innovations in urban systems and future mobility. As a visitor, you will also be invited to contribute your own ideas about the future of urban landscapes.


Daimler on Digital

Daimler is sending their best speakers to educate us on their work in Urban Mobility, Sustainability, Software Driven Architecture and New Work. They will also be sharing She’s Mercedes, Daimler’s initiative for inspiring, connecting and empowering women.

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Open Circle Kick Off with Mercedes-Benz EQ

Mercedes-Benz EQ represents a future that is electric and intelligent. In keeping with the Mercedes-Benz brand values of "emotion and intelligence", Daimler kicks off our invite-only Open Circle events with an experience that encompasses molecular gastronomy, 3D artistry and their EQ Stress Inversion Transformer. If you’re feeling daring, take the experience further with a memory you can keep: we also have an on-site tattoo artist.

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Satellite event - Ride into the future with Mercedes-Benz Consulting & Mindspace

Will we buy cars in the near future? How will the Sharing Economy impact the mobility industry? What are the leading technologies? These are all questions you can get answered at this future-focused talk, followed by rooftop drinks, networking and live DJ set at Mindspace.
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Have you ever wanted to get on Daimler’s radar?

Take the opportunity and get in front of representatives of the leader in digital transformation in the automotive industry. Meet their Tech Recruitment experts at their booth so you can help them expand their teams in Lisbon and Stuttgart. Do you work in the IT industry and plan on moving to another city in Europe? Daimler can help you! Do you have burning questions you want answered regarding the future of Mobility and the role of Data, Machine Learning and Artificial Intelligence in this path? Can you help make this world a better and more sustainable place? Are you an expert in Data Engineering, Software Development or Data Science? Well, here is your chance to meet the leaders in the industry.

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Talk schedule at the Urbania Stage at Haus of Tech

July 3rd

11:00 – 11:30 – WELCOME to URBANIA @ TOA 2019
13:00 – 13:30 – Startup Autobahn and the Search for the Next Green Thing
14:00 – 14:45 – Urban Mobility: The Perfect Move for Future Cities

15:00 – 15:30 – Tech alignment with Narratives

17:00 – 17:45 – She’s Mercedes: The Power of Purpose

July 4th

11:00 – 11:20 – Developing The Mercedes-Benz App at MBition
11:25 – 11:45 – Digital Assistant: Superior service through user focus
13:00 – 13:45 – People Spotlight: Why cultural change is key for digital transformation

15:00 – 15:20 – Pushing the boundaries of connected logistics

15:25 – 15:45 – Solutions for sustainable mobility: electric buses, bus rapid transit systems & automated driving

Speakers Powered by Daimler at TOA 2019

Daniela Gerd tom Markotten
Global CEO
Olivier Reppert

See you at TOA19!

We are excited and looking forward to the interdisciplinary discourse during the festival and extend a warm invitation to come join us and our activations at TOA19.

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