Caterina Fake is an American businesswoman and entrepreneur and is best known as the co-founder of Flickr, the popular photo sharing site. Flickr ushered in the so-called Web 2.0 integrating features such as social networking, community open APIs, tagging, and algorithms that surfaced the best, or more interesting content. Flickr was bought by Yahoo! in 2005. After Yahoo! Fake co-founded Hunch, a search and discovery engine. Hunch sought to build the ”taste graph”” of the Internet, mapping every user on the Internet to every entity, and their affinity for that entity. It was acquired by eBay in 2011. She is currently the Founder and CEO of Findery, a social mobile application for places. Findery’s members post notes around the world, telling stories about locations on a host of subjects such as personal history, local news and world history.